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Pattern of small decorative motifs on a light background

About Us

Saaya is a homeware brand dedicated to embracing India’s rich cultural heritage through beautiful, handmade furnishings. Here we believe that good design should endure.

Anshu Gupta, founder of Saaya, holding a stack of pillows against a green bush background
Saaya motif

Origins

STARTED BY ANSHU GUPTA WITH AN INTENT TO BRING INDIAN EMBROIDERY TO A WIDER AUDIENCE

Born in Varanasi, India, a city steeped in heritage and culture, she grew up surrounded by a rich tradition of craftsmanship. Originally a dentist by trade, she discovered her talent for the arts after moving to the UK and taking a series of art classes with Kent-based artist Elizabeth Harbour. Encouraged to further explore her creative potential, she retrained at the prestigious KLC School of Design in London, where she developed her love of timeless, characterful design.

“I want each object to feel at home, bringing a touch of history, that you cherish every day.”

SAAYA

Anshu started Saaya inspired by her heritage and artisans of her youth. Meaning reflection or shadow, Saaya celebrates Chikankari and Jamdani. She takes inspiration from the traditions and skills passed down through generations, creating pieces that add a little warmth, sense of history and joy to your home.

“For me, creating homeware is about sharing a piece of my cultural roots.”

STUDIO 22

Anshu also offers interior design services through Studio 22, her interior design consultancy. Currently living in Kent, she has developed a timeless and characterful design style. She loves introducing colours and texture to spaces, infusing them with a sense of heritage and a natural, organic feel.